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Dubai Duty FreeConcourse A
Scan your boarding pass to start.
We use your flight to show prices, time to boarding and picks for your trip. Nothing is kept after you leave.
Scan passportContinue as guest
Reading your boarding pass
Name and flight only
Your tripWelcome, Sarah
EK 00127 OctDXBLHRDubaiLondon Heathrow
GateB12Boards14:35Time left52 min
Picked for a 7 h 40 flight to a cool London November.
Shopping for
MeA giftBoth
Your pre-orderSatin Lipstick, Shade 04Ready at Departures Webshop
Start trying on
Your bagEK 001, Gate B12
Matching lip linerSponsored pickGoes with your pre-ordered Shade 04
Travel exclusive trioAirport only
+ Add
1 itemAED ---
You have 47 min. Gate B12 is a 9 min walk.
Checkout
Product and price are placeholders
How would you like it?
Connecting flight?We seal liquids in a security bagKeep the receipt inside until your final flight
Continue to pay
1 item, take it now1 item, collect at arrivals
Tap to pay
Card, phone or watch on the ring below the screen. Your flight is already on the sale.
Approved
Paid contactless, no till queue
All setSarah, EK 001
Your bag is ready
Your advisor has placed it beside the mirror. Enjoy your flight.
Held for your return
Show the receipt on your phone at Dubai arrivals. Nothing to carry on the flight.
Boarding in38 min
Gate B12, 9 min walk. We will remind you at 14:20.
P
Pre-order in the same bagShade 04 moved here from the Webshop
Sample screen
Camera for live try-on
Mirror screen running PulpoAR
Boarding pass scanner
Contactless pay, no till
Testers stay on the counter
11:025G
DUBAI DUTY FREE1
Beauty / Make-up / Lips
TRAVEL EXCLUSIVE
Satin Lipstick, Shade 04
Brand partner
AED ---
Try it on PulpoAR
Pre-order
Pick up at the Departures or Arrivals Webshop. Pay online or at Dubai Duty Free.
Try it onLive, powered by PulpoAR
Shade 04, RubySuits your warm undertone
Pre-order this shade
Pre-order for pick-up
Your flightEK 001 to London, 27 Oct, 14:35
Pick up atDepartures Webshop, Concourse AArrivals Webshop
PaymentPay at Dubai Duty FreePay now
Your order is ready at least 3 hours before your flight.
Place pre-order
Pre-order placed
Order 48217, sample
Satin Lipstick, Shade 04Departures Webshop, Concourse A. Pay on pick-up.
To collect, bring this confirmation, your passport and boarding pass.
Passing a beauty mirror at DXB? Scan your boarding pass to see what goes with your shade.
Concept for Dubai Duty Free
A mirror that sells before the gate.
Sarah is on her way to DXB. She finds a shade on dubaidutyfree.com, tries it on her own face and pre-orders it. At the airport, the mirror takes over.
On the way
She tries it on in the car.
PulpoAR try-on on the dubaidutyfree.com product page. Her camera, her face, the exact shade.
Concept mock-up of a dubaidutyfree.com product page.
Pre-order
Her flight goes on the order.
She picks Departures Webshop pick-up and pays at Dubai Duty Free. The order is ready at least 3 hours before her flight, as the service works today.
In the beauty hall
The magic mirror on the beauty counter.
Between travellers it runs brand ads. A passenger stops. She has 52 minutes, no idea which shade suits her, and no advisor free.
Concept render of an airport duty free store.
Boarding pass
Her boarding pass is her sign in.
One scan and the mirror knows her flight, her gate and her time left. No app, no account, no typing.
Her trip
Picked for where she is flying.
The pass also finds her pre-order. The mirror already knows her shade, so it shows what goes with it.
Add to bag
She orders on the mirror.
The liner that matches her pre-ordered shade goes in her bag, with the travel exclusive set beside it. The mirror watches her clock, not just her basket.
Take it or collect it
Carry it, or pick it up on the way home.
Connecting passengers get liquids sealed in a security bag. Returning residents can collect at arrivals instead.
Pay
One tap. No till queue.
She taps her card or phone on the ring in the mirror base. Her flight is already on the sale, so there is nothing left to scan at a till.
Collect
Her bag is ready. Her gate is 9 minutes away.
The advisor hands it over. The mirror tells her when to walk, so a sale never costs a passenger her flight.
On return
Held for her at arrivals.
Nothing to carry on board. She collects it when she lands back in Dubai.
Done
Try, choose, pay and walk to the gate.
One traveller who would have walked past is now a sale. Same floor space, same team.
The data
One sale. Everything it tells you.
The record this single interaction produced. Flight data comes from the scan she chose to make. Her face, passport and card never leave the mirror.
Retail media
The screen earns between sales.
Between sales the mirror plays brand ads and counts who stops. Scanned passes add what no other screen has: where its audience is flying.
EK 001, boarding 14:35
Find your shade
Try a shade live, then add it to your bag.
Starting
Why it fits Dubai Duty Free
Perfume and beauty is the biggest counter in the busiest international airport. In a year when passenger numbers are down, every traveller who does walk in has to be worth more.
AED 1.6bnPerfumes are the No. 1 category
18.45% of AED 8.68bn in 2025 sales, DDF's best year in its 42-year history. The mirror sits where the money already is.
Dubai Media Office, 1 Jan 2026
58,000 a daySales the counter already handles
More than 21M transactions in 2025, about AED 413 each. Departures make up 90.6% of sales. A mirror that lifts each basket a little moves a very large number.
Dubai Media Office, 1 Jan 2026. Per-sale figure is our arithmetic.
Every brandNot one house's tool
The beauty tech at DDF so far has been single-brand pop-ups. PulpoAR runs every brand on the shelf, and is not owned by any of them.
Trade press, 2023 and 2024 activations
The pilot we propose
One mirror in the refitted Concourse A beauty hall, 90 days, with the brands DDF chooses. PulpoAR sources the unit, loads the catalogue and runs the software. DDF keeps the stock, the staff and the sale.
Integration through API or SDK in 3 to 4 weeks. We onboard up to 1,000 SKUs a month.
WhereConcourse A perfumes and cosmetics, near the new fit-out
How long90 days, then a go or no-go on the numbers
We measureShare of passers-by who stop, boarding passes scanned, try-ons, conversion and basket size against the same counter without a mirror
Retail mediaBrand partners buy the idle screen. Revenue split to agree
PrivacyProcessing on the device. No face, passport or card data stored
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EK 001, boarding 14:35